Monday, September 16, 2019

"The Magic Touch for Marketing at Cloud10" Jennifer Lane. An Interview with Jennifer Lane by Jason E. Foss.




                                                                                     JENNIFER LANE


                                            "Great Leaders have so many unique qualities that they always seem to stand out.  They don't have time to seek recognition for their accomplishments because they are too busy figuring out ways to make their team better.  They have an energy that is contagious and their smile makes it hard for people to have a bad day around them.  Even though they like to have fun they always seem to show up with their A-Game and an extreme focus.  One of these Great Leaders is Marketing Director Jennifer Lane.  Her creativity and her ideas keep her team motivated.  She lets us know what motivates her."

                                                                                                  Jason E. Foss

                                           
Jason:                                   "What motivated you to become a Marketing Director?"


Jennifer:

                                             "I was at DattoCon, (a tech conference) for Cloud 10 Infotech, and I had no experience in technology or in IT.  I was sitting in a workshop about Marketing and I got excited.  I realized Marketing lights me up.  I had limited experience in Marketing for Welk Resorts where I was very successful, but it wasn’t traditional Marketing, it was closer to Sales. I began studying digital Marketing, hoping to transfer to another position with Welk. Unfortunately, there were some challenges and that just didn’t work out. I’d been working for Cloud 10 part-time as an Executive Assistant for many years. Cloud 10 was a very small company consisting of two Techs and myself. My job was mainly to keep the techs motivated because they eventually wanted to grow their business. I had been thinking about how to make Cloud 10 stand out from the other IT companies in San Diego. I asked myself, “How do I make IT sexy?” Because that’s what good marketers do, they take a product or service and make it sexy. I love to cook and bake, so I wondered what about marketing ourselves as a “luxury” IT company by offering cookies to all our new clients and some of our prospects."


Jason:                                   "What do you feel is the best quality to have to be successful at what you do?"


Jennifer

                                              "In marketing as with any position, ongoing learning is key. In addition to continuous study in digital marketing which evolves at a rapid pace, I’ve taken a couple of classes in Photoshop, Illustrator and have even learned some IT concepts. Since I create all of Cloud 10’s marketing campaigns from start to finish, knowing these skills is an asset. My creativity and the drive to learn are certainly the most important traits that contribute to the success of Cloud 10 as well as my own personal success."


Jason:                                     "What would you say to those that admire how hard you work and want to be successful like you?"


Jennifer:

                                                "Create a unique atmosphere, put your personality into what you do, make sure your work reflects who you are rather than just going through the motions doing something you force yourself to do. Always think positive and stay motivated even on days when you feel like you’re not accomplishing as much as you want to. This may sound silly, but I also create motivational meetings. I learned that on the sales floor when I worked for Welk. Every day there was a short meeting for all employees, and I’ve brought that to Cloud 10, although our “jazzy meeting” is only once a week in the morning usually on Thursdays. Cloud 10 does have a meeting every day after work over beer. We like to have fun. Fun is an essential element of the culture at Cloud 10 and inborn in my personality."


Jason:                                    "Apart from being a Marketing Director do you have any other Passions or Life Goals that you enjoy?"


Jennifer:

                                               "I love to cook. Part of my job is to cook lunch for Cloud 10 and I’m so fortunate I get to put my passion for cooking and baking into my role at Cloud 10 by baking cookies for new clients and prospects. I also love animals, travel, and art."


Jason:                                     "For those people that read this and are inspired by your Leadership qualities, great personality, and incredible work ethic, is there any way they can support you or stay in contact with you?"


Jennifer:

                                                  "Absolutely. We have a Referral Program where anyone can refer us to a client, and they receive a 20% commission when the client signs a contract with us. The client also receives cookies of course! And if the person who refers them is local, they can receive cookies too! I can always be reached on LinkedIn, Facebook, and through our website at Cloud10Infotech.com."

                                                 Links:  https://www.linkedin.com/in/jenniferln/

                                                              http://cloud10infotech.com


                                                                        CLOSING

                                                 "Jennifer Lane was motivated by a Marketing workshop.  One of my favorite things about this Great Leader is that when she found out Marketing excited her she seized the moment.  She didn't continue the path she was headed.  Instead she looked for new opportunities and chose a different path that she was Passionate about.   Now she is a very successful Marketing Director.  I personally believe her idea of giving cookies is brilliant.  It made me want to know more about her and her company.  Jennifer Lane teaches us that we can all become successful.  It takes creativity and the willingness to want to keep learning.  She also loves to cook and it was incorporated into her position at Cloud 10.  So don't stop looking for what you're Passionate about until you find it.  And when you do that will be the start of your path toward success.  Click on the Instagram link above and connect with Jennifer Lane.  If you know of any potential clients reach out to her and take advantage of their 20% referral commission. "


                                                                                              Jason E. Foss
                                                                                              Empowered-individuals.blogspot.com                                                                                                                                 954 743 8670




No comments:

Post a Comment